Keeping it Natural.

What does it take to have natural skincare for your skin?

Big beauty brands like Sephora, Ulta and more market their products as “natural”, “green” , “organic” but actually aren’t. Isn't that a surprise? Have you ever heard of clean washing? Sounds pretty similar to washing your face with clean skincare products, well sadly it's not. Clean washing is when a product is being marketed as clean or non-toxic but doesn't have support that claims they're non-toxic. Clean washing products could lead to skin irritation or even skin cancer. So we want to fight clean washing and focus on the real clean beauty movement!